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Victoria Burns

Private Club Industry pro with 15+ years of experience. Victoria focuses on helping clubs see measurable success in their membership & event growth. Her desire to provide quality customer service drives her to help create thoughtful marketing strategies that tell each club's unique story.
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Recent Posts

Reservations to the Rescue

Posted by Victoria Burns on Jun 25, 2020 10:30:00 AM

The one place that we have all probably felt safest over the last three months is our homes. At home we are usually comfortable in our surroundings, dropping down into a sofa or pulling up a chair at the kitchen table without a second thought. Until recently the club for many has felt like a second home, with a much bigger dining room and backyard playground. But as members return, clubs have an increased responsibility under new protocols and restrictions. Areas of the club that were once open and free to use by members might now be limited to smaller capacities, requiring club staff to regulate members’ club usage. Below is a list of club areas that, although not traditionally required, might now benefit from reservations.

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Audit Your Club Marketing Message

Posted by Victoria Burns on Jun 17, 2020 10:30:00 AM

For the last 3 months, clubs have faced an unprecedented set of circumstances and it’s unlikely that your club is operating today exactly as it did one year ago. Despite the challenges, clubs still need to attract new members for the long-term health and viability of the club. Sharing an inside look of what community means to your membership during this time, gives prospects a connection to the heart and soul of your club. It is time to think creatively and try new initiatives --big and small!

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How to Re-Engage with Members | Opening after COVID-19 Closures

Posted by Victoria Burns on May 21, 2020 1:21:22 PM

Even if club life isn’t completely back to normal, the reopening of the majority of clubs around the country has been a positive first step. With that, likely comes a new set of policies and procedures that club management and members will need to follow; different from anything clubs have experienced before. Keeping everyone updated and informed about club operating procedures is and will continue to be a top priority. The following three technology tools can be used as a part of an effective club communication strategy. 

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