MembersFirst | Blog

The University Club of Boston Sharpens Club Website with a Design & Usability Focus

Posted by Trevor Kluke on Aug 28, 2020 9:00:00 AM

A new club website, mobile app and membership reservations platform has helped improved efficiency at this premier social and athletic club.

The University Club of Boston reestablished its partnership with MembersFirst in 2019 to design and develop a new club website, mobile app, and improve the reservation process for member events. The club was also looking for a more user-friendly website content management system to make website changes easier and more efficient.

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Use Your Website to Keep Committees and Boards Streamlined

Posted by Lauren Cole on Aug 28, 2020 9:00:00 AM

I’m sure you are well aware that getting people at the same place (physically or virtually), at the same time, offers many obstacles, with or without a pandemic. As guidelines change by the minute, it is more important than ever to keep your club leaders informed. Documents need to be changed quickly, communicating with groups of people has to be done seamlessly and calendars must be updated effortlessly.  Security around all your data also has to ensure the information only gets into the correct member’s hands. A key factor in keeping organized, is maintaining all your data in a single source, your website.

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New Club Websites—Spring 2020

Posted by Trevor Kluke on Jul 23, 2020 11:45:00 AM

Clubs have faced new challenges in the first half of 2020. With many facilities closed, the club website has become more essential than ever to communicate between club management, staff and members. MembersFirst has continued to launch new projects with our valued partners. From homeowner associations and country clubs to CMAA chapters, MembersFirst is proud to share some of the websites we've been working on below.

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Waynesborough Country Club Looks to Modernize Online Presence

Posted by Trevor Kluke on Jul 15, 2020 2:06:04 PM

A new club website, mobile app and membership marketing platform has prepared this Philadelphia area private club for digital success.

Waynesborough Country Club partnered with MembersFirst to design and develop a new club website that included multiple reservations systems and a mobile app. The MembersFirst web solution also enabled the private club’s website to integrate with the HubSpot CRM to help manage membership marketing and club event leads.

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Reservations to the Rescue

Posted by Trevor Kluke on Jun 25, 2020 10:30:00 AM

The one place that we have all probably felt safest over the last three months is our homes. At home we are usually comfortable in our surroundings, dropping down into a sofa or pulling up a chair at the kitchen table without a second thought. Until recently the club for many has felt like a second home, with a much bigger dining room and backyard playground. But as members return, clubs have an increased responsibility under new protocols and restrictions. Areas of the club that were once open and free to use by members might now be limited to smaller capacities, requiring club staff to regulate members’ club usage. Below is a list of club areas that, although not traditionally required, might now benefit from reservations.

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Audit Your Club Marketing Message

Posted by Trevor Kluke on Jun 17, 2020 10:30:00 AM

For the last 3 months, clubs have faced an unprecedented set of circumstances and it’s unlikely that your club is operating today exactly as it did one year ago. Despite the challenges, clubs still need to attract new members for the long-term health and viability of the club. Sharing an inside look of what community means to your membership during this time, gives prospects a connection to the heart and soul of your club. It is time to think creatively and try new initiatives --big and small!

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How to Re-Engage with Members | Opening after COVID-19 Closures

Posted by Trevor Kluke on May 21, 2020 1:21:22 PM

Even if club life isn’t completely back to normal, the reopening of the majority of clubs around the country has been a positive first step. With that, likely comes a new set of policies and procedures that club management and members will need to follow; different from anything clubs have experienced before. Keeping everyone updated and informed about club operating procedures is and will continue to be a top priority. The following three technology tools can be used as a part of an effective club communication strategy. 

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20 For 2020—Too Inspiring Not To Share

Posted by Trevor Coughlan on May 4, 2020 11:58:58 AM

How Clubs are Succeeding... and Planning to Prevail this Year

Our clients, our industry, and our families have had to pivot very quickly over the last six weeks. We feel that 2020 is going to be the year when clubs reinforce how important they are to their membership and community. In honor of the “year of the club” we’d like to share with you 20 ways clubs are succeeding during Covid-19 and planning for re-opening in what seems to be our new, hopefully temporary, normal.

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Staying Educated While Social Distancing

Posted by Chris Gaumnitz on Apr 6, 2020 9:49:49 AM

Our teachers are incredible! They are learning to teach virtually to keep our country educated and everyone has greater respect for the work that they do. In fact, some of our own team are juggling work and teaching/daycare responsibilities at the same time (note: this is a lot harder than our normal jobs.) We've seen how important continued education is at a time like this and, as such, we've ramped up our training webinars during the month of April so you can continue to be educated on the software your members depend on.

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Staying Engaged, Active, and Creative During COVID-19

Posted by Ryan Maione on Mar 25, 2020 5:26:26 PM

As clubs are creatively adjusting their operations and communications, it's impressive to see everyone's dedication to carry on the club spirit. Being faced with wholesale changes, such as transforming to a takeout business, adapting facilities to limit exposure, and adjusting communications on the fly, were just a few of last week's challenges. Your ability to show your membership how resilient and dedicated you are during this period proves the value of membership and will set your organization up for success after this health crisis subsides.

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