For the last 3 months, clubs have faced an unprecedented set of circumstances and it’s unlikely that your club is operating today exactly as it did one year ago. Despite the challenges, clubs still need to attract new members for the long-term health and viability of the club. Sharing an inside look of what community means to your membership during this time, gives prospects a connection to the heart and soul of your club. It is time to think creatively and try new initiatives --big and small!
Even if club life isn’t completely back to normal, the reopening of the majority of clubs around the country has been a positive first step. With that, likely comes a new set of policies and procedures that club management and members will need to follow; different from anything clubs have experienced before. Keeping everyone updated and informed about club operating procedures is and will continue to be a top priority. The following three technology tools can be used as a part of an effective club communication strategy.
Our clients, our industry, and our families have had to pivot very quickly over the last six weeks. We feel that 2020 is going to be the year when clubs reinforce how important they are to their membership and community. In honor of the “year of the club” we’d like to share with you 20 ways clubs are succeeding during Covid-19 and planning for re-opening in what seems to be our new, hopefully temporary, normal.