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How to approach Website Redesign in 2023 - Featured in BoardRoom Magazine

Posted by Victoria Burns on Feb 22, 2023 1:15:00 PM
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In today's digital age, a website is one of the most essential tools for any business, including private clubs. It serves as the first point of contact for potential members and guests, provides information about the club, and is an important platform for communication with existing members. However, websites require maintenance, rearrangement, and redesign to stay relevant and engaging over time. The BoardRoom Magazine recently featured our article "How to approach a website redesign in 2023, in the January/February edition," outlining the key steps private clubs should take when considering a redesign.

Evaluating your current website: Goals and indicators for a redesign

Website Redesign In 2023 BoardRoom Magazine The first step in determining if you need a redesign is to evaluate your current website against a list of goals. This list includes making a great first impression, showcasing the club brand, helping visitors make informed decisions, and assisting in club growth and retention. If your website does not meet these goals, it may be time for a redesign. Some common reasons for a redesign in the private club industry include changing goals, outdated software, new leadership, and an inability to convert visitors into leads.

Steps to a proactive approach for a successful website redesign

To ensure a successful redesign project, the article recommends using a proactive approach that includes four key steps: analyzing your current website with Google Analytics, getting inspired by other websites, writing a request for proposal (RFP) that outlines your goals and vision, and doing competitive research to find opportunities for improvement.

Redesigning a website can be a complex process, but it is a crucial step in keeping your club's digital presence up-to-date and engaging for both members and potential members. By following the steps outlined in this article, private clubs can ensure a successful redesign project to help them achieve their goals and stay competitive in today's digital landscape.


At MembersFirst, we understand the importance of keeping your private club's website fresh and up-to-date. Jackie Singleton, Director of Community Engagement at The Country Club in Brookline, MA, sets a standard for website refreshes every two years. This proactive approach ensures the website is always up-to-date and well-positioned for success. Adopting a similar approach ensures that your club's website is always engaging and meeting the needs of your members, guests, and prospects.

Jackie Singleton, The Country Club MA


Redesigning your private club website can seem like a large task, but with the right approach and preparation, it can be a rewarding experience that leads to increased engagement and growth. Use the steps and tips in this article to evaluate your current website, set goals, and create a clear vision for your redesign project. Don't forget to check out our Website Redesign Checklist, which can help jumpstart your evaluation by providing a list of core features to consider and an inspiration exercise to help you envision your club's new website. With careful planning and execution, your new website can become a valuable tool to enhance your club's success.

Read the Jan/Feb '23 BoardRoom Issue

Join the upcoming Website Design Webinar on October 10, 2023, to help you start evaluating your website. 

Register Today >


Topics: Website Redesign, BoardRoom Magazine

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