A new club website, mobile app and membership marketing platform has prepared this Philadelphia area private club for digital success.

Waynesborough Country Club partnered with MembersFirst to design and develop a new club website that included multiple reservations systems and a mobile app. The MembersFirst web solution also enabled the private club’s website to integrate with the HubSpot CRM to help manage membership marketing and club event leads.

Project Highlights

• New website and mobile app were integrated with a new back office system, Jonas Encore
• New website forms and integration with the HubSpot CRM increased web leads
• New reservations systems for tee times, courts, dining and lessons

About Waynesborough Country Club

Paoli, PA
Kelly Yodis, Communications Director

Website: wcc1965.org

Members: 663 Member Families

Located in the Main Line area of Philadelphia, Waynesborough Country Club is a family focused private club with multiple amenities including an 18-hole golf course, tennis and racquet courts, and a newly renovated pool complex. In addition, three dining facilities offer members multiple food and beverage options. With over 660 member families, the club offers athletic, recreational and social programming, and facilitates special events such as weddings and golf outings.

Goals

Waynesborough CC was looking to update the club’s digital presence while concurrently undergoing a significant renovation to club facilities. It was essential to keep the project organized and on track with significant change taking place at the club.

The new website would help the club attract families by communicating their unique position within the crowd of Philadelphia private club options.

The new web platform would also need to eliminate working in multiple systems, creating a more efficient and streamlined process for members and staff.

The club website would be the lead generation tool for special events held by non-members; obtaining leads from the general public to book weddings, events and outings.

Results

After meeting Dawn Taylor, a MembersFirst Client Development Executive, at a communications conference and speaking to other club industry colleagues at events like the PCMA Conference, Communications Director, Kelly Yodis, decided to leave their current web provider to partner with MemberFirst. Kelly explained that a main factor in choosing MembersFirst was that, “They are always ahead of design trends within the club industry.”

Design

The new web design’s family focus is a better representation of the nature of the club. “The intention of the new site design was to paint a picture for inquiring families. To show them that this is the place for their kids to participate in club life,” explains Kelly. The homepage features an Instagram gallery that has resulted in more member photo submissions than ever before. Photos of member families on the website shows the vibrancy and community the club has to offer.

Lead Generation

The new website uses the power of Hubspot CRM to generate leads through online forms. Kelly explains, “This generation of consumer wants to find information quickly, while they are looking for it. By utilizing the new webforms and CRM, we were able to eliminate friction in the sales process. Since launching the site, we have already seen an increase in web leads for members, events and outings.” 

Integration

By partnering with MembersFirst the club was able to integrate with their back-office software system, Jonas Encore. Bookings for tee times, courts, dining reservations, and lessons are now all made from the club website, and flow to Jonas Encore for management and account billing. This has reduced the manual effort of exporting data from one system to import it into another for billing and record keeping.

Ease of Use

The member homepage can be updated quickly with club announcements, while also displaying dynamic content like the club event calendar. The email builder has also been a revelation as a communication tool. The flexibility  to create unique and custom email designs has enhanced member communications.

Working with MembersFirst

“Working with the MembersFirst team was absolutely wonderful. Every step of the process was explained at the start of the project. The team was so organized and expectations of what we needed to do from the club side were clear throughout, right down to the day-to-day. Whenever I had questions they were readily available, always able to answer. I actually miss the project and working with them on a regular basis.”

- Kelly Yodis, Commuications Director