Wayland, MA - January 3, 2012 ‐ MembersFirst®, Inc., a leading provider of website design, development and internet marketing services to hundreds of member-based organizations in the leisure and hospitality industry today announced that it has been selected by Shoal Creek Club to design, build and host the Club's new website.

Mr. Jon Davis, CCM, General Manager of Shoal Creek Club commented, Shoal Creek Club is committed to delivering best-in-class service and amenities to our valued members and, in today's online world, websites play an ever increasing role in helping achieve these key objectives. Mr. Davis continued, MembersFirst® impressed us with their product and service offerings and, more importantly, with their understanding of our business. Our team is thrilled to have the opportunity to work with them on this important club project.

In addition to the traditional club website, Shoal Creek Club, host of The Champions Tour’s Regions Tradition event, will also work with the MembersFirst® team on a mobile version of the Club's website. As tablet and smartphone use continue to grow, mobile websites are becoming increasingly necessary for clubs to communicate effectively with their existing members, as well as to enhance membership development opportunities.

The numbers clearly show that mobile web usage in the club industry is on the rise and progressive clubs are taking advantage of the significant opportunity that's been created by including a mobile website in addition to their traditional club website, noted Tony Baudanza, President and CEO of MembersFirst®. Shoal Creek is an extraordinary, unique club steeped in tradition and history. They saw the significant changes happening in the online world and chose to embrace them for the benefit and convenience of their members and prospective members. I couldn't be more excited to have Shoal Creek on board as a valued MembersFirst® client.

The new Shoal Creek Club website is expected to launch in the spring of 2012.

About Shoal Creek Club

In a short period of time, Shoal Creek has emerged as one of the finest and most recognized golfing venues in the world. Two PGA Championships, two USGA National Championships, the 2010 Southern Open and a world- renowned golf course designed by the legendary Jack Nicklaus have all helped define Shoal Creek. Additionally, Shoal Creek is in the midst of hosting the Regions Tradition, a Champions Tour Major, which kicked off with a very successful event back in May and is scheduled to be hosted annually through 2013.