Company honored by the Interactive Media Council for website design and development excellence in the Lifestyle category

Wayland, MA - February 7, 2012 ‐ For the second consecutive year, MembersFirst®, Inc. was honored with an Outstanding Achievement Award by the Interactive Media Council™ for website design and development in the Lifestyle category. The award is the second highest honor bestowed by the IMC and comes in one of its most challenging categories.

The Interactive Media Council, Inc. created the Interactive Media Awards™ to recognize the highest standards of excellence in website design and development, and to honor individuals and organizations for their exceptional achievement. The distinguished panel of judges reviewing this year's submissions included representatives from Microsoft Corporation®, Time Warner Inc., New York Times, Ogilvy and Mather, and other highly respected organizations known for their dedication and commitment to advancing interactive technology.

Winning the Outstanding Achievement Award for the second consecutive year is a true testament to the incredible talent and dedication of our design and project management teams, and also our organizational commitment to providing innovative, best-in-class design experiences to our valued clients, stated Tony Baudanza, President & CEO of MembersFirst®.

Capturing the true offline beauty and experience of membership for the extraordinary clubs we serve and translating them online via the website is something we take great pride in, noted Ryan Maione, Director of Interactive Services at MembersFirst®. In today's world, a website is often the first interaction a prospective member or guest has with a club so making sure the online and offline experiences are in sync is critically important.

We were thrilled to learn that our website was selected for this prestigious design award, stated Craig Surdy, General Manager and Chief Operating Officer at The Reserve Club. The team at MembersFirst® worked tirelessly with our team to create a website that highlights the unique culture of The Reserve: residents enjoying everyday life and activities surrounded by a living, thriving ecosystem.

About the Interactive Media Council

Interactive Media Council, Inc. (IMC) is a nonprofit organization comprised of leaders and experts from various areas of web-related business and dedicated to elevating the standards of excellence on the Internet. IMC is the primary sponsor and governing body of the Interactive Media Awards™.