Wayland, MA - November 9, 2011 ‐ MembersFirst®, a leading provider of web-based membership marketing solutions for member-based organizations, has announced the appointment of Tony Baudanza to President & Chief Executive Officer.

Most recently, Baudanza served as MembersFirst®'s Chairman of the Board, a position he has held for the past ten years. As co-founder of the company, Baudanza previously served as President & CEO from the company's inception in 2000 until November 2005. He succeeds former President and CEO, John Blake.

We are thrilled to welcome Tony back into the day to day mix, said Brian Bartlett, Vice President of Finance & Administration, Though Tony actively participated in his role as Chairman, having him back in the office, connecting with our customers, industry partners and employees has created a great energy here at MembersFirst®.

It's great to be back, stated Baudanza. As Chairman I was involved with the overall vision of the company, but as President & CEO I get to enjoy the® daily interactions and collaborations with our management team and our extremely talented and diverse staff. It is truly an exciting time here at MembersFirst® and I'm looking forward to the opportunities that lie ahead for our organization.