New mobile website product optimized for use on leading smartphone devices.

Orlando, FL - March 11, 2011 ‐ Concurrent with receiving the Interactive Media Council award for Outstanding Achievement in website design, MembersFirst® announced the launch of the industry's first and only true mobile website offering, MembersFirst Mobile™. The product was introduced at the 84th World Conference and Club Business Expo for the Club Manager's Association of America in Orlando, Florida. MembersFirst Mobile™ is specifically designed and optimized for display on the small screens of the millions of iPhones and Android-based smartphone devices in use today.

Conventional wisdom has the industry thinking a mobile 'app' is the only way to go. In truth it is the most limited, restrictive and costly of the three mobile development approaches available noted John Blake, CEO of MembersFirst®, Inc. The universal, and most market-appropriate and cost-effective solution is a fully optimized mobile website accessible by leading smartphone devices.

One of the most compelling features of MembersFirst Mobile™ is the convenience it affords website administrators through its ability to publish content to the member side of the mobile website directly from the same Content Management System used to maintain an organization's main website. This feature streamlines workflow and ensures consistency throughout the content created exclusively for current members. Essentially, MembersFirst Mobile™ provides a 2-for-1 publishing platform for specific content included on the password protected side of a club's main and mobile site.

A recent industry study states that by 2013 mobile web usage will surpass desktop web browsing, a statistic not lost on club managers nationwide. With smartphones projected to emerge as the preferred communication device for existing and prospective members, the requirement for a mobile website has become more apparent, as evidenced by the interest MembersFirst Mobile™ generated at the recent CMAA World Conference.

MembersFirst Mobile™ is available immediately with both new and existing MembersFirst MRM™ application implementations.