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With MembersFirst, The Citrus Club No Longer a Paradise Lost

Posted by Trevor Coughlan on Jun 2, 2010 12:00:00 AM

The Club Increases Visibility, Search Engine Placement with New Website.

Wayland, MA, June 2, 2010 ‐ The world-class amenities and breathtaking views of The Citrus Club at La Quinta Resort feel like a virtual paradise, but the Club was feeling more like a paradise lost with its limited website presence and lack of visibility in search engine results pages. Now, with the help of MembersFirst®, The Citrus Club is finally having an impact online with a complete website redesign that includes SEO-friendly pages and exciting new features to better engage and serve their membership.

MembersFirst®, Inc. and The Citrus Club set out with several key objectives for the project: create a new website with a distinctive look and feel, expand features like online tee times and social networking tools, and improve site rankings on search engines like Google and Yahoo. With the site's new design, Brianne Schuld, the Club's website and marketing coordinator, feels they've achieved a highly stylized and creative site design that captures the Club's unique mix of tradition, luxury, and environmental beauty. None of our competitors look like us, Schuld said. There's nothing cookie-cutter about the design of our site. It's completely outside the box and very different from everyone else, which is exactly what we wanted.

In addition to the new look, Schuld worked with MembersFirst® to expand their site features including online tee times for all members, a popular photo gallery, and a redesigned e-mail template that has increased member engagement by 18%. MembersFirst has really helped me understand what we can do with our site, Schuld said. Even when I couldn't explain exactly what I wanted, they understood what I needed and made it happen.

The search engine optimization (SEO) efforts have also paid off, and the Club, once hidden on most search engines, now shows up consistently in top positions for many of its coveted keywords including, most importantly, "citrus club." The Club literally started from zero with a newer domain name and less than ten total backlinks, which is an important factor in ranking sites. Mature sites can have thousands of backlinks, so we had a lot of catching up to do, recalled Bryan Gillis, SEO specialist at MembersFirst®. By following SEO best practices, the Club's site is quickly gaining traction with the major search engines. In fact, with the help of MembersFirst®, you could say that the Club, its members, and potential members have each found what they were looking for.

About The Citrus Club

The Citrus Club at La Quinta Resort offers a charming mix of now and then. The Club's association with the legendary La Quinta Resort allows club members to enjoy preferred pricing on guest rooms, food and beverage, golf and tennis shop apparel, and spa and salon services. The Members-only Private Citrus Course is Audubon certified to offer environmentally friendly play for golfers of all levels. Members may also choose to play on two semi-private golf courses, The Mountain & Dunes, within walking distance of the La Quinta Resort. For more information, visit www.thecitrusclub.net or call 760.564.5767.

Topics: Press Release

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