MembersFirst | Blog

Upscale Florida club upgrades to new website to engage members and drive retention

Posted by Trevor Coughlan on Dec 29, 2009 12:00:00 AM

Wayland, MA, December 29, 2009 - Building an active and engaged club membership today relies on superior internet communications and marketing solutions. The Club at Mediterra recently selected MembersFirst, Inc. to design a new user-friendly website to serve as a one-stop shop for providing enhanced member services and conveniences such as accessing online statements, scheduling tee times, and registering for events.

Communication is key, said Manon "Max" Passino, membership director at The Club at Mediterra. The more you communicate with members the more aware they become of the different offerings being provided at the club, and the more likely they will be to use the club. Usage leads to retention, and that is a top priority.

The Club at Mediterra's transition from developer-owned to member-owned motivated the club to find an online marketing solution that would reflect the stunning beauty and exclusivity of the property, while also driving new memberships, boosting events business and increasing club usage. To tackle these challenges The Club at Mediterra needed to upgrade its antiquated website and online capabilities.

Mediterra's old system forced them to change their business to adapt to the limitations of the software, said John Caron, vice president of sales & market development at MembersFirst. With MembersFirst, club communications and the online experience adapts to the way their club works.

The club's new website will market all the club has to offer while allowing members to view and pay their statements online, set up tee times and even become virtually engaged with each other.

There are a lot of new and different features to the application, and they offer such a tremendous value, said Passino. MembersFirst has all the bells and whistles, done in a beautiful and user-friendly way.

Medittera's new MembersFirst-based website is scheduled to launch early Spring 2010.

About The Club at Mediterra

The Club at Mediterra is a member-owned club for residents of Mediterra in Naples, Fla. The club is comprised of two Tom Fazio-designed championship golf courses and a 25,000-square-foot clubhouse that was named best clubhouse twice by the Collier Building Industry Association. Mediterra is a 1,697-acre community that has been named Community of the Year by the Collier Building Industry Association five times, received the Award of Excellence for Open Spaces from the Florida Chapter of the American Society of Landscape Architects and has been honored with the Environmental Leaders in Golf Award from the Golf Course Superintendents Association of America and Golf Digest magazine in the private course category. It has been named by Golf Magazine as one of The 50 Best Golf Communities in America and by Travel & Leisure Golf as one of the top 100 golf communities in America for four consecutive years. It was the first-ever 36-hole course to earn Audubon International's Silver Signature Sanctuary status.

Topics: Press Release

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