MembersFirst | Blog

Mountain resort community leverages Internet application to improve membership development

Posted by Trevor Coughlan on Dec 15, 2009 12:00:00 AM

New website represents the latest advancement in online engagement solutions

Wayland, MA - December 15, 2009 ‐ MembersFirst® Inc., a leading internet marketing company specializing in website design, development and management services for lifestyle-driven private clubs announced the launch of Fox Acres Country Club's new website at www.foxacres.com. The website was developed on Gen M™ from MembersFirst®, the industry's premier Content Management System and Private Social Networking solution.

The property's owners, Kevin and LeAnne Frazier, acknowledge the growing influence and importance the web plays in driving sales, service and member satisfaction. Recognizing that internet usage is pervasive among the affluent consumer segment we serve, the primary objective of the project was to ensure the website was an engaging and compelling experience for visitors and members alike. The MembersFirst® project team delivered on every level.

The Fox Acres Country Club website was developed with a dual purpose as a sales and marketing channel to attract and capture prospective new members, and as a platform to better service and extend new conveniences to its existing membership. The website has already proven its value and produced results. The Frazier's report, The volume of website traffic we've experienced and the positive response we've received from members and guests has far exceeded our expectations. In fact, we've had a number of individuals comment specifically and directly on how the design and organization of the website led to their inquiry.

In selecting the GenM™ product from MembersFirst®, Fox Acres has put itself and its members at the forefront of interactive technology with features that support personalization, customization, private social networking, and targeted communications.

We're excited and proud to have been selected for this important engagement, noted John Caron, Vice President of Sales and Market Development at MembersFirst. The leadership at Fox Acres realizes tech-smart and web-savvy members place a premium on personalization, networking, and extending the on-property experience to an online environment. The club is facilitating all of this and more with our next generation technology, GenM™.

GenM™ is the latest Content Management System (CMS) and Private Social Networking (PSN) solution from MembersFirst®. The application integrates best-in-class content management, website management and communications management with robust social networking features that enable the creation of branded online communities to foster member interactions, engagement and relationship building.

Public social media platforms such as LinkedIn, Facebook and Twitter have popularized and revolutionized how people use the web to stay connected and keep in touch, stated John Blake, CEO of MembersFirst®. GenM™ leverages what has already been proven to work in mainstream social networks, and retrofits it to meet the unique requirements and nuances of member communities belonging to private leisure and lifestyle clubs.

Topics: Press Release

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