Member Communications for 150 Properties
Wayland, MA - February 8, 2008 ‐ MembersFirst®, Inc. the leading provider of private club websites and online communication solutions today announced it has been selected by ClubCorp to design, build and host the industry's largest lifestyle portal serving the needs of distinguished members at more than 150 golf, sports, and business club properties.
As part of the multi-year deal, MembersFirst® will architect and deliver a completely integrated online solution combining content, communications, member conveniences and community building features that will extend and enhance the overall quality and value of membership at all ClubCorp owned and operated properties.
When it comes to meeting and delivering on member expectations, on site or online, there's little to no margin for error, which is why we selected MembersFirst® for the project, reports ClubCorp Senior Vice President, Mark Murphy.
Of all the potential partners we evaluated, no one understood our business, the market requirements, or the membership needs better than their team. Their market knowledge, industry expertise and design capability is unsurpassed, and their technology solution and customer service is unrivaled in the market, Murphy continued.
All 150 club websites will be connected through a single portal architecture and strategy that provides both local and global control of site management, content distribution and communication features. In doing so, ClubCorp aims to extend new online features, functions and benefits not previously available to its more than 200,000 member households.
The executive management team at ClubCorp has a very compelling vision and a progressive strategy for how to leverage the web to deliver greater value to members, noted MembersFirst® CEO, John Blake.
It's a testament to the quality, commitment and dedication of our development, design and account team to have been selected for such an exciting and innovative project, he remarked.
Enabling online communities for member-based lifestyle clubs is our principle business, but connecting and engaging them is where the web and our company really begin to provide exponential value. This project will allow us to do both, he added.
The companies indicated Phase I of the project is expected to be launched and available to members early in the second quarter of the year.
Celebrating its 50th anniversary, Dallas-based ClubCorp is The World Leader in Private Clubs SM . ClubCorp and its affiliates own or operate more than 150 golf courses, country clubs, private business and sports clubs and resorts. ClubCorp's Signature Gold membership level offers complimentary greens fees at more than 90 golf and country clubs and complimentary dining at more than 60 private business and sports clubs. In addition, members with Signature Gold benefits enjoy privileges at more than 200 facilities worldwide that includes exceptional deals at affiliate hotels and resorts (including KSL Resort properties in California, Colorado, Virginia and Texas), ticket and shopping services and more. Among ClubCorp's nationally recognized golf properties are Firestone Country Club in Akron, Ohio (site of the World Golf Championships - Bridgestone Invitational) and Mission Hills Country Club in Rancho Mirage, California (home of the Kraft Nabisco Championship). The renowned collection of business and business sports clubs include the Columbia Tower Club in Seattle; Metropolitan Club in Chicago; and the City Club of Washington, D.C. More than 15,000 employees within the family of ClubCorp serve nearly 200,000 member households and more than one million guests who visit ClubCorp's clubs each year. Visit www.clubcorp.com for additional company information.