Company honored by the Interactive Media Council for outstanding website design and development

Wayland, MA - March 28, 2011 ‐ MembersFirst® was recently honored with an Outstanding Achievement Award by the Interactive Media Council for website design and development in the Lifestyle category. MembersFirst® was among more than three thousand entries in the year-long competition.

The Interactive Media Council, Inc. (IMC) created the Interactive Media Awards™ (IMA), now in its sixth year, to recognize the highest standards of excellence in website design and development, and to honor individuals and organizations for their exceptional achievement. The panel of judges reviewing this year's submissions included representatives from companies long recognized for their commitment to innovation in interactive technology, specifically Microsoft Corporation®, American Express Company®, and OgilvyOne Worldwide, one of the largest marketing communications companies in the world.

It's a great honor to receive the IMC's Outstanding Achievement Award and to extend our legacy of creativity and leadership in website design and development for the lifestyle club industry, stated John Blake, MembersFirst® CEO. While software is our core business, interactive design has always been a core value for the distinguished clients we serve, Blake added. Client satisfaction is the measure of whether or not we're doing the right things. The IMC award affirms that we are also doing things right.

In the interactive community, being judged 'best in class' by your peers is an extremely high compliment. This award is as much a testament to our team's exceptional design skills as it is to their ability to translate project objectives and achieve project goals, noted Lisa Smedberg, Director of Interactive Services, MembersFirst®.

The design project submitted by MembersFirst® was The Club at Admiral's Cove's website. The project objective was to capture the on-property experience of membership in a way that distinguished the club from its competitors in the Florida region, a heavily saturated market.

We have the privilege of serving a prestigious clientele with extraordinary properties and amenities. Capturing the unique experience of membership at such spectacular clubs and communities is at the core of what our designers do, commented Smedberg.

The team at MembersFirst® was amazing to work with in creating a concept that captured the true essence of The Club at Admiral's Cove, stated the club's General Manager, John Herring. We are extremely proud of our website, and thrilled it was the entry MembersFirst® felt reflected the depth and breadth of their design skills.

This is the sixth such award MembersFirst® has received, reflecting its continued commitment to superior website design and development.

About Interactive Media Council

Interactive Media Council, Inc. (IMC) is a nonprofit organization comprised of leaders and experts from various areas of web-related business and dedicated to elevating the standards of excellence on the Internet. IMC is the primary sponsor and governing body of the Interactive Media Awards™. Currently, there are over 100 IMC member organizations from 14 countries.