In light of all the challenges that clubs have encountered this summer, many worked hard to launch their new websites. By taking this initiative despite the current circumstances, these clubs have set themselves up for successful member and marketing communications moving into the fall and the new year. MembersFirst is proud to share some of the websites that launched in July, August and September.
The University Club of Boston reestablished its partnership with MembersFirst in 2019 to design and develop a new club website, mobile app, and improve the reservation process for member events. The club was also looking for a more user-friendly website content management system to make website changes easier and more efficient.
Clubs have faced new challenges in the first half of 2020. With many facilities closed, the club website has become more essential than ever to communicate between club management, staff and members. MembersFirst has continued to launch new projects with our valued partners. From homeowner associations and country clubs to CMAA chapters, MembersFirst is proud to share some of the websites we've been working on below.
Waynesborough Country Club partnered with MembersFirst to design and develop a new club website that included multiple reservations systems and a mobile app. The MembersFirst web solution also enabled the private club’s website to integrate with the HubSpot CRM to help manage membership marketing and club event leads.
The one place that we have all probably felt safest over the last three months is our homes. At home we are usually comfortable in our surroundings, dropping down into a sofa or pulling up a chair at the kitchen table without a second thought. Until recently the club for many has felt like a second home, with a much bigger dining room and backyard playground. But as members return, clubs have an increased responsibility under new protocols and restrictions. Areas of the club that were once open and free to use by members might now be limited to smaller capacities, requiring club staff to regulate members’ club usage. Below is a list of club areas that, although not traditionally required, might now benefit from reservations.
For the last 3 months, clubs have faced an unprecedented set of circumstances and it’s unlikely that your club is operating today exactly as it did one year ago. Despite the challenges, clubs still need to attract new members for the long-term health and viability of the club. Sharing an inside look of what community means to your membership during this time, gives prospects a connection to the heart and soul of your club. It is time to think creatively and try new initiatives --big and small!
Even if club life isn’t completely back to normal, the reopening of the majority of clubs around the country has been a positive first step. With that, likely comes a new set of policies and procedures that club management and members will need to follow; different from anything clubs have experienced before. Keeping everyone updated and informed about club operating procedures is and will continue to be a top priority. The following three technology tools can be used as a part of an effective club communication strategy.
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